Our new identity is the result of rethinking of studio's positioning. In our work we adhere to one of the basic design principles: the smaller, the better. In practice, this idea is reflected in the most minimalist identity. Main attention is focused on details: texture, printing technology, selection of paper and materials. The color palette includes only two colors: white (purity, openness, ice cream) and the tree (manual work, individual approach, stick of ice cream).
Photography by Anatoly Vasiliev.
Snowy business cards are made from duplex 400-gram paper (Arjowiggins Curious Touch Texture Natural) similar to ice cream brick. In order not to disturb the idyll of white, information is embossed with matte white foil.