- russian
- english
PichShop
identity, webdesignPichShop is the leading Russian online store of cool gifts, design stuff, stylish accessories and a variety of jolly creative things from fashion studios and brands from around the world. PichShop is the cheerful shop with a soul! Here lives a happy doggie-toon named Pich. This is a collective image of the traveler and adventurer who has a good nose for a stylish design things. Pich likes to trim the sails to the wind, to sniff out interesting things and bring them to your friends as a gift.
Clear type design, flexible layout and punctual work with colors on site create necessary invisible design focused on goods. Handy for use interface makes easier navigation and goods overview.
LogotypePichShop appealed to Eskimo team to create new brand image. It should become more modern, open, playful, young, unisex and emotional. Logo sign combined the minimalistic image of Pich doggie and form of the name first letter. Simple grotesk font in title supports sign in “P” letters form. Logo construction is universal and lets use it in different versions. |
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Fast overviewFast overview mode lets customers to know all basic information about a product staying on catalog page. Client can put a product to basket, add it in wishlist or order notification if a product is absent. |
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BasketBasket aslo lets customers to manage by chosen products, staying on the current page. This little feature saves the time and helps to control and edit basket content faster. |
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Newsletter and web bannersNewsletter and banners design continues visual style of the site. Focus is on vivid alluring photos of goods supplemented with basic info about them. |
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